Your competitors are doing them; dealers in your Dealer 20 group are doing them; friends across the country are doing them – and yet, you simply can’t get the logic behind auto staffed sales events. Why would a dealer hire an outside company to do staffed event sales at his store – bring in outsiders to operate the desk, sales and F&I -- when that’s exactly what his employees are supposed to be doing?

That’s an excellent question. If your logic – and your reasoning -- for bringing staffed event sales to your store are not solidly in place up front, you can truly regret your decision. If, however, you plan ahead what you want to get out of auto staffed sales events at your store, and closely monitor the results, your staffed sales events can bring you big incremental sales gains and healthy returns on sales.

Staffed Event Sales by Onpoint

• Not every auto staffed sales events company is the same. Some are no more than a band of gypsies, picking up work where and when they can, and never interested in developing a long-term relationship with your dealership. You should ALWAYS work only with an established company with a solid track record. OnPoint, LLC has the longest team’s tenure in the staffed sales events industry, with team leaders and managers who are brought up through our ranks and indoctrinated in OnPoint’s corporate culture of total customer satisfaction.

• Some staffed sales events incorporate training for your sales and management staff; while some don’t. If you hire a company that does not have a solid, WRITTEN training component, you are cheating yourself of at least half the benefit of conducting staffed event sales at your dealership. Training – both classroom and practical (on the sales floor) is IMPORTANT! OnPoint getsives you through both through our comprehensive Sales Strategy Guide and daily classroom training, and then follows up on that training throughout the day with hands-on support with every prospect – from the meet-and-greet, right on through call-backs to every “be back” and undelivered prospect. Nothing is left out! Your staff learns, practices and succeeds at their internal marketing responsibilities in real time.

• Auto staffed sales events should never become an alternative to professional practices among your own staff. Your OnPoint team makes sure that your own staff is “on the road to success” with best practices in every step of the sale, from the meet-and-great, penciling and presenting offers, closing a sale, negotiating trade-ins, Finance and Insurance, delivery – even following up on walk-aways and be-backs – and much more. OnPoint’s philosophy is always to come back from time-to-time to a dealership that is healthier because of our staffed event sales, rather than weaker and more dependent because of them.

• Your bottom line AFTER your auto staffed sales events have to make sense. If your bottom line after the sale is unhealthy, then the staffed event sales are counter-productive. OnPoint’s numbers are always geared to create a long-term, healthy relationship between our company and your dealership. We specialize in helping you to PROFITABLY clear out your aging inventory, over-valued trade ins, used AND new inventory – all while training your sales and management team to keep the momentum going

• Staffed sales events should be FUN and EXCITING! One of your most important decisions should be: Will this company MOTIVATE and CHARGE UP my team? Staffed event sales should be a break from the ordinary – and opportunity to pump up your staff and break them out of their routines.

Call your OnPoint representative today and find out exactly how and why OnPoint’s staffed sales events will accomplish all these objectives – and more – for your store right now with profitable, professional, reliable, sales and top flight customer satisfaction.

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