MOORE AUTO GROUP HAS MORE AUTOS, GREATER GROUP

MOORE AUTO GROUP HAS MORE AUTOS, GREATER GROUP

Cover feature, Decatur Now! July 20, 2007

By Decature Now! staff

The Tony Moore Auto Group has been part of the Decatur landscape area for over 20 years, and lately it’s been gearing up for its next 20 with a new philosophy and a leaner look. Having acquired, over these last two decades, dealerships for Mitsubishi, Subaru, Jeep, Chrysler, Lincoln, Mercury, and Dodge, the Tony Moore Group ha amassed one of the larger new and pre-owned inventories in Morgan County.

Tony Moore himself has long lived in Decatur and played an active role in his community. He’s established as sterling reputation in the area not only as an auto dealer, but as an employer who nurtures long-term relationships. Most of his 100-plus employees have been with the group for more than 10 years.

Last December, Moore took steps to streamline his business. He contracted with OnPoint Dealer Growth Services, of St. Petersburg, Florida, to assess his dealerships and then to lend its expertise to helping manage day-to-day sales and other front-end operations. Joseph Lowrance, Vice President of OnPoint Dealer Growth Services, says “This was a win-win situation for all involved. Mr. Moore had the pieces in place and just needed some fine-tuning. The support and enthusiasm Mr. Moore and his entire staff have shown OnPoint Dealer Growth Services truly has made this the premiere Auto Group in North Alabama.”

OnPoint has worked closely with both salespeople and management to impart a new attitude- a “can-do” mentality. The result has been heightened customer satisfaction coupled with dramatically increased sales. In fact, the Tony Moore Auto Group broke its all-time record in sales in the month of May, and again in June.

Trevon Barnes, Facilitator for OnPoint, had this to say about the experience: “What a great group of sales professionals to teach and train. We (Joseph and I) set some big challenges before them and they responded as professionals do.”

The time they are a-changin’ in the automotive industry, and in that volatile marketplace it’s imperative for dealers to stay ahead of the curve. The realization was what motivated Moore to seek the aid of OnPoint. The company came in for a two-week evaluation in December, and the two parties quickly decided they would make a good match.

As Moore has said more than once, “OnPOint is like the Harvard of the automobile industry – professional in all aspects. That professionalism has spilled over into all areas of my dealerships. The biggest winners from this ongoing partnership are my customers, because their needs are being met”.

A major part of the streamlining process was a physical reorganization of the group. The Buick and GMC lines were jettisoned from the former Tony Moore Buick/GMC/Mitsubishi/Subaru dealership, and the new Tony Moore Mitsubishi/Subaru moved to 2121 Highway 31 South. That address was the former location of Cloverleaf Chrysler, Dodge & Jeep, which moved to a new home at 725 Beltline Road SW. Cloverleaf Lincoln-Mercury, the sister store to the new all-import dealership, is at the same location on Highway 31 South. The new import facility will offer both new and used imports.

OnPoint is on target to help perpetuate Tony Moore’s legacy and longevity in the community for years to come. Having acquired a facelift and elocution lessons, so to speak, the group is eager to show off its new look and its impeccable manners. Moore wants his faithful customers to know how grateful he is, and he wants them all to come in and see the changes that have been made in their behalf, and in response to the changing business climate.

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