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It’s not unusual for you to discuss automotive dealership marketing with another dealer, and leave the conversation after having discussed only your dealerships’ advertising. The fact is, if you consider your automotive dealership marketing in this very narrow scope, you are ignoring at least one half of the equation – and frequently even more than that.
Any successful business, yours included, knows, or should know the standard business terms: EXTERNAL Marketing and INTERNAL Marketing. Your automotive dealership marketing efforts EXTERNALLY – that is, advertising and other measures you take to attract prospects to your showroom, are going to be largely wasted if you don’t align your INTERNAL efforts to maximize on your opportunities.
So, let’s ask the question: What is INTERNAL automotive dealership marketing?
The short answer is: It is whatever you consciously do within the walls of your dealership to sell your product and improve your customer Relationships, Referrals, Retention and Repeat business (The 4 R’s of automotive retailing).
Internal automotive dealership marketing involves everything from product display, to point of purchase advertising, after-market product merchandising, delivery processes (including service department introductions), and more.
Internal automotive dealership marketing also includes YOUR ENTIRE SALES PROCESS. If your dealership does not have a well-defined, WRITTEN system of internally brining in, working with, closing and delivering ups, then you are simply throwing away business. In today’s hyper-competitive retail automotive marketplace, you simply cannot afford to be lackadaisical about your internal marketing processes.
OnPoint, LLC beefs up and fine tunes your internal sales processes as part of every event we conduct at your dealership. Your automotive dealership marketing – external and internal – are crucial elements to your success. OnPoint begins with dynamic and proven external advertising, and then follows through with leak-proof internal processes to make sure that every prospect who arrives at your store is handled in the most professional manner to ensure maximum success.
OnPoint’s internal automotive dealership marketing programs include daily training sessions that take your sales and management staff through our 23-page Sales Strategy Guide, and then follow up on that training throughout the day with hands-on support with every prospect – from the meet-and-greet, right on through call-backs to every “be back” and undelivered prospect. Nothing is left out! Your staff learns, practices and succeeds at their internal marketing responsibilities in real time.
As your OnPoint representative to discuss how our external and internal automotive dealership marketing processes can apply directly to your store to show you immediate results in the 4 R’s of automotive retailing: Relationships, Referrals, Retention and Repeat business
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